Reptile Management Platform
A connected management platform for reptile keepers to manage animals, husbandry, breeding, incubation and lineage in one place.
Project Overview & Metadata
Lead UI/UX Designer
2025
Responsive Web · iOS · Android · Tablet · iPad
Reptile Keepers & Hobbyist Breeders
Problem Definition
Challenge
As a reptile collection grows, keeping track of individual animals, feeding, breeding, lineage and incubation becomes increasingly difficult when records are maintained manually across notebooks, spreadsheets or disconnected systems. The challenge was to create one connected system where keepers could record, find and build on an animal's history over time.
Key Pain Points & Complexities
Strategic Foundation
Product Thinking
The animal is the central record of the platform. Rather than treating feeding, breeding, incubation and lineage as separate features, the product connects them around the animal and the lifecycle of the collection.
Collection
A single source of truth for every animal. Each animal has a persistent record containing identity, genetics, parentage, enclosure information, photos, notes and history.
Husbandry
Routine care becomes useful history. Feeding, shedding and observations are recorded against animals so keepers can review changes over time.
Breeding & Incubation
Breeding pairs, clutches, incubation records and hatchlings are connected so information can follow the lifecycle from parents through to new individual records.
Architecture & Information Architecture
Ecosystem / Information Model
Connecting keepers directly to animal lifecycles, husbandry, reproduction, and archive records.
User Journey & Workflows
Collection Lifecycle
Add / Identify Animal
Manage Animal Record
Record Husbandry
Track Feeding & Shedding
Manage Breeding
Create Clutch
Track Incubation
Record Hatchlings
Build Individual Records
Secondary & Specialized Workflows
Secondary QR flow
Physical-to-Digital Scan
Quickly access or update digital records straight from physical enclosure QR tags.
Group Feed
New Clutch Collective Care
Group Feed is for a new clutch where individual records have not yet been created. The clutch can be managed collectively, including feeding records, before transitioning to individual animal records.
Architectural Rationale
Design Decisions
Animal as the Core Record
The animal record acts as the central point for identity, husbandry, lineage and history.
Physical-to-Digital Identification
QR codes connect a physical enclosure to its digital animal or clutch record.
Group-to-Individual Management
New clutches can initially be managed as a group before hatchlings are managed separately.
Connected Breeding Lifecycle
Sire + Dam → Breeding → Clutch → Incubation → Hatchlings.
Progressive Information
High-level views support quick scanning while detailed records expose feeding history, lineage and clutch information when required.
Impact & Results
Outcome
The platform brought day-to-day reptile collection management into one connected system, combining individual animal records with husbandry, breeding, incubation and lineage.
Connected Records
Faster Identification
Scalable Collection Management
Breeding Lifecycle
Responsive Experience
“The key design challenge was not simply creating a digital record book, but creating a system that reflected how a reptile collection evolves. By connecting individual animals, husbandry, breeding, clutches and lineage, the platform turns fragmented records into a connected history that can grow with the collection.”